29th Apr 2014
Reflections of our launch at MSLife 2014
The public response to the Triple Tread was extremely positive and many people got involved in our market research. It was a joy to watch the immense pleasure that riding the trike gave to people. Their comments included: “I have not been on a bike for so many years – it feels great!” “I have never been able to ride a bike but I can do this – when can I buy one?” “I love the look of it – It’s like a real bike not a boring tricycle.” Friends and family were taking photos of their loved ones riding the trike. They were so happy for them and their achievements and it became obvious to us how overwhelming it was for those that had not been able to ride a bike since their MS symptoms had denied them this pleasure.
We had hoped that people would appreciate a different form of trike, but we certainly didn’t anticipate such an emotional response. It was a proud moment for Mark especially to share his journey with fellow MSers and to also share in their excitement about the Triple Tread coming to market. It was special to be able to meet and chat with our supporters that have been following us on twitter and facebook and we are very grateful to them.
The atmosphere at the MS Life show was welcoming, warm and inviting. People were able to sit and chat about their experiences with us at our stand. We enjoyed sharing information about the trike with everybody and meeting others with the same needs to be as independent as they can be. People of all ages were keen to have a go from 7 to 70 years young! We made connections with people from around the world, from Ireland to Dubai! They were keen to help us promote this product far and wide.